Market Research

Conversant provides strategic insight into business and financial services and products driving industrial growth.

Every market research we undertake has six stages, namely:

• Formulate the problem
• Determine research design
• Design data collection methods and forms
• Design sample and collect data
• Analyse and interpret the data
• Prepare the research report

Our focus areas are:

Consumer Research: Conversant reaches the consumers who buy your products or use your services. We are skilled at identifying and targeting the people that you need to talk to. Our sampling capabilities allow us to identify the right consumers for your marketing research survey by demographics, occupation, lifestyle, or topics of interest.

Once the correct consumer sample is identified, Conversant has the means to collect their opinions using a variety of approaches. We select the data collection vehicle which is most appropriate for your project. These methods include online research, handheld survey technology, in-person interviewing (mall, central location, and in-store), telephone interviewing, and qualitative focus groups and one-on-one interviews

Business to Business Research: You need to talk to a business professional, but how do you identify the right person? Even if you could identify the right person, he/she probably has a day planner that is very busy. Conversant is skilled at identifying and reaching the key decision makers that you need to talk to.